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FEDERICO FRANCIONI

 
Chicago_BXT Accelerator_Sept 11-12_021.j

Connecting

possibilities

with

probabilities

My superpower is to bring together diverse mindsets and perspectives to craft innovative experiences for all kinds of users.

I love to get my hands dirty and experiment with new tools and canvases, through continuous iterations.

Creatives, engineers and product managers are my favorite partners in crime to develop prototypes and deliver tangible outputs.

My specialties, developed through 12 years of experience, are:

  • Workplace & workforce of the future

  • Digital Product Strategy

  • Design Thinking

  • Emerging Tech & Innovation

  • User Experience

 

Sharing my thoughts since 2012,  spacing across User Experience,

Digital Trends, Design Thinking, plus other amazing geek stuff!

Video & audio episodes featuring disruptive makers,

debunking the myths of what design means in the digital era.

UNCONVENTIONAL PERSPECTIVES

IRREVERENT PODCASTING

 
 

MY JOURNEY

2008

As a Social Media Engineer, I've been involved in technology & innovation projects, concerning social network exploitation, value chain transformation, and mobile products & services launch.

2010

10:10 (dieciedieci) was an Italian creative project born to crowdsource ideas from online communities & social networks. Our steel bracelet for the 6th generation iPod Nano has been the fancy precursor of today's smartwatches.

2010

From 2010 I’ve been working as an Assistant Manager in PwC Italy. I've been operating in the Advisory line of service, focusing on digital transformation and tech strategy.

2013

In 2013, I moved to PwC US in San Jose (California). Proud founding member of the Experience Center. My main areas of operation were social media, enterprise collaboration, digital strategy, innovation and customer experience, supported by a strong understanding of e-commerce & analytics.

2020

Director of Digital Advisory, guiding 

organizations to craft aspirational plans that formalizes their future vision and  leads the execution journey, leveraging the full potential of the Microsoft Platform Ecosystem.

2020

Principal People Experience Designer, shaping the future of work at Facebook through automation, personalization and emerging technologies.

2018

Supported the launch of Sugo.cooking, a women-led food company that delivers authentic Italian food experiences, hand-prepping all their recipes from scratch.

2018

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Digital mentor for Bay Area Italian Events, a female-led startup organizing the most authentic events in the Bay Area, promoting Italian culture and Italian food.

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PORTFOLIO

Engagement, mobile and gamification strategy for the launch of a new streaming service featuring 11 different brands and serving 36M subscribers

 Leading Media and Entertainment Company

 

MY RESUME

Also known as my Curriculum Vitae.

Last update: May 2020.