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ABOUT ME

🕹'm a Digital Strategist

 

My superpower is to bring together diverse mindsets and perspectives to craft innovative

experiences for all kinds of users.

 

I love to get my hands dirty and experiment with new tools and canvases, through continuous iterations.

11+ years of experience ⏳

 

Creatives, engineers and program managers are my favorite partners in crime to develop prototypes and deliver tangible outputs.

My specialties?

  • Workplace & workforce of the future

  • Digital Product Strategy

  • Design Thinking

  • Emerging Tech & Innovation

  • User Experience

 

FEDERICOFRANCIONI.COM

Digital Strategist

San Francisco - San Jose

 

PERSPECTIVES

Unconventional blogging.

Sharing my thoughts since 2012,  spacing across User Experience, Digital Trends, Design Thinking, plus other amazing geek stuff!

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Creativity has a branding problem
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The upfront guide to design Inclusive Personas
The Employee Experience Playbook
My Post (2)
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Stop_torturing_your_employees,_it’s_time
Adobe Spark (7)
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Adobe Spark (8)
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SXSW_PP
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New Digital Economy banner
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share-read-wp (1)
trustradius
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slideshare-as-a (2)
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2015trends
west-east
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MYLESTONES

No, it's not a typo.

Yes, it's a fancy version for "my milestones".

2008

As a Social Media Engineer, I've been involved in Technology & Innovation Projects, concerning Social Network Exploitation, Value Chain Transformation, Mobile Products & Services Management and Quality Monitoring.

2010

10:10 (dieciedieci) is an Italian creative project born in collaboration with Omnicut S.r.l.Our Goal: Involve Online Communities & Social Networks, using Contests and Viral Web Solutions in order to ideate and develop fancy products.

2010

From 2010 I’ve been working as an Assistant Manager in PwC Italy. I've been operating in the Advisory line of service, focused on Digital Transformation, Strategy and Technology practices.

2013

In 2013, I moved to PwC US, San Jose office (California).

Proud member of the Experience Center.

My main areas of operation are Social Media, Enterprise Collaboration, Digital Strategy, Innovation, Customer Experience and Mobile, supported by a strong understanding of eCommerce & Analytics.

2020

Digital Advisors guiding organizations to craft an aspirational plan that formalizes their future vision, leading the execution journey to ensure results.
We work at the intersection of Strategy, Design Thinking, Emerging Technology & Human-centered Design, leveraging the full potential of the Microsoft Platform Ecosystem.

2018

Supported the launch of Sugo.cooking, a women-led food company that delivers authentic Italian food experiences, hand-prepping their recipes from scratch.

2018

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Digital experience strategist for Bay Area Italian Events, a female-led startup organizing the most authentic events in the Bay Area, promoting Italian culture and Italian food.

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PORTFOLIO

 

Engagement, mobile and gamification strategy for the launch of a new streaming service featuring 11 different brands and serving 36M subscribers

 Leading Media and Entertainment Company

MY RESUME

Also known as my Curriculum Vitae.

Last update: May 2020.

PODCAST

Video and audio episodes with Raffaele Vitale.

Unexpected but practical examples of modern Design & designers.

 

© fedino82 // 2020